创新的医疗设备制造初创公司

研究类型：

Product positioning analysis of a novel multipurpose disposable nasal CPAP and inhalation anesthesia mask (It is a novel product which is designed to enable high-flow continuous oxygenation and uninterrupted ventilation via the nose, while allowing clinicians to simultaneously work within the patient’s mouth and is the first of its type in the market.

拟议可交付成果：

收到客户对其要求的详细提案，我们提出以下内容，

• Market potential of the device for the global and regional market mainly U.S., Canada, Europe Pacific, and Rest of the World, key applications of such product on the basis of the risk type of the procedure and market size for the device on the basis of risk type.
• 平均销售与不同地区各种设备相关的价格和影响定价模式的关键因素。
• 产品定位矩阵和热图分析，各种玩家在麻醉或CPAP面具上运行的各种玩家。
• 患有睡眠呼吸暂停的患者的家庭护理环境中的设备潜力。

研究方法论：

估计市场采用三种方法（商品流量和自下而上的方法，自上而下的估计和数量和价格变量分析方法）主要访谈，专注于每个地区。样本包括KOL，医生，医院（小，中型和大小），分销渠道参与者和最终用户（实验室技术人员）的混合

结论：

Post delivering the promised deliverables the client requested us to provide data points pertaining to the number of procedures undertaken in operation room, emergency room, and dental procedures in the U.S. Furthermore, the client had also requested us to provide opinions of doctors which include pulmonologist, anesthetist, and dentists regarding the potential performance of the product in the near future. In order to provide relevant information our team had conducted brain storming sessions with the doctors in various geographies.